Is Your Site Visible?

Search engines and directories such as Google and Yahoo! are the air traffic control towers of the internet; they are essential tools for reliably locating the right information, products and services. Did you know that the majority of websites are never fully indexed by search engines? Poor design, bad coding and inadequate text all contribute to preventing the search engines from locating content, and would be customers, fly by without ever viewing what is offered.

Be cautious of claims which offer number one search engine placement, or guaranteed search engine ranking. Guarantying top search engine placement is no more realistic then guarantying a 20% return on investments. Instead, think of search engine optimization (SEO) as a method to ensure a site is fully examined by search engines. SEO is the practice of carefully enhancing a site to the point where it can be fully indexed by search engines. It does not guarantee number one search engine placement, however it does give the information on the site the best chances of being found by the right customer.

SEO is not an expensive, time-consuming process. In fact, SEO is quite easy when you know what to look for. Every site built, or redesigned by Imulus is fully optimized for search engine ranking. Making the investment in SEO is highly recommended for any business. From a sales perspective, customers who visit a site as a result of search engines are open to learning more about what a company has to offer, and they have a high likelihood of becoming a new customer or asking for more information.

If you feel SEO would benefit your site, please contact us for a free assessment of your current placement.